AG Barr kicks off new deal with Scottish Rugby

Scottish Rugby is delighted to announce the three-year contract extension of A.G. Barr as Official Soft Drink Partner, until 2019.The news comes just four days from Scotland’s RBS 6 Nations opener against England at BT Murrayfield this Saturday (6 February 2016, kick-off 4.50pm).The new deal – an extension of a successful 18-month contract – will see A.G. Barr’s range of brands – including IRN-BRU, Scotland’s favourite soft drink, Strathmore Water and Barr Cola – continue in their support of Scotland, Scotland 7s and the country’s two professional clubs, Glasgow Warriors and Edinburgh Rugby.Over the past year and a half, A.G. Barr has supplied more than 200,000 bottles of Strathmore water to Scottish rugby athletes to keep them hydrated, as well as serving the country’s favourite fare to the sell-out crowds at the biggest stadium in Scotland.Adrian Troy, Head of Marketing at A.G. Barr, said: “It’s an exciting time to be part of Scottish Rugby with the RBS 6 Nations just days away.”We’re proud of the fact that Strathmore Water is playing an important role in hydrating the Scotland team and that IRN-BRU, Barr Cola and Strathmore are being enjoyed by the fans.”The new deal will continue until 2019 and includes support for the Scotland team, Scotland 7s team and professional clubs, Glasgow Warriors and Edinburgh Rugby. “Over the last 18 months we’ve been part of some phenomenal moments in Scottish Rugby.”The Scotland team had an inspirational Rugby World Cup campaign and, equally, Glasgow and Edinburgh have two strong and successful professional club sides.”Confidence in Scottish Rugby is deservedly high. We look forward to the upcoming RBS 6 Nations tournament and making our portfolio part of the sporting action.”Toni Blackhurst, Head of Marketing & Sponsorship at Scottish Rugby, said: “We’re delighted to be offering iconic A.G. Barr soft drinks to rugby fans at BT Murrayfield and Scotstoun Stadiums; and you can’t beat celebrating the Scotland team’s success with an IRN-BRU.”We are proud to be associated with such an iconic Scottish brand and look forward to working with A.G. Barr over the next few years”.BT Murrayfield Stadium will host over 67,000 fans in the coming RBS 6 Nations Championship, with the home games against England and France selling out in record time (three months ahead of the fixtures).Millions more are expected to watch on BBC and ITV; as the competition aims to surpass the 24 million that tuned in last year.The agreement builds on A.G. Barr’s long-standing support for Scottish sport. The brand was a sponsor of the Glasgow 2014 Commonwealth Games and Team Scotland – cheering our team to success as an Official Supporter.Strathmore is the Official Water of Scottish Swimming and Scottish Gymnastics to hydrate athletes and inspire others to take a dip. IRN-BRU has been Official Soft Drink of the SPFL for three years and a major sponsor of the league for almost a decade. A.G. Barr has been Official Soft Drink of the Rugby Football League in England for the last three years.