Scottish Rugby and Dove Men+Care #SCRUMTOGETHER

To celebrate the renewal of their partnership with Scottish Rugby, Dove Men+Care, Unilever’s leading male skincare brand, has today launched a new film featuring Scotland captain Greig Laidlaw.The film follows Laidlaw on an individual journey along the North Berwick coastline which ultimately sees him join his teammates at the epic conclusion.The film articulates all that #SCRUMTOGETHER stands for and reinforces Dove Men+Care’s primary message that ‘Care Makes a Man Stronger’.The film comes as Dove Men+Care reaffirms their commitment to rugby union in Scotland following three years of activation, which recently included a successful campaign across Rugby World Cup 2015 as an Official Tournament Supplier.As before, the deals will see the brand hold exclusive rights to provide Scotland with anti-perspirants, shower gels and face products.Toni Blackhurst, Head of Marketing & Sponsorship at Scottish Rugby, said: “We’re delighted to be extending our partnership with Dove Men+Care.Over the past few years we’ve seen a number of innovative campaigns from Dove Men+Care giving Scotland fans the opportunity to #scrumtogether to win great prizes.We look forward to working together on some exciting activation campaigns over the next few years.”Dove Men+Care is one of the most recognised skincare brands in the world and we are thrilled to be extending our partnership.”Callum Galloway, Brand Manager of Dove Men+Care, said: “Dove Men+Care has demonstrated its commitment to rugby over a number of years, and we’re delighted to be continuing our support of Scotland ahead of what is a hugely anticipated RBS 6 Nations.Examples of strength and care, often seen through teamwork, both on and off the rugby field, align brilliantly with our brand, and we are excited to be launching our 2016 campaign via a new film which celebrates exactly that.”Followers of @DoveMen on Twitter can look forward to a ticket giveaway every Thursday, a wealth of exclusive content from player previews to personal insights and magic vines, and should look out for the #SCRUMTOGETHER hashtag.