Scottish Rugby have announced a new partnership with leading health and wellness insurance provider Vitality, which becomes the Official Wellness Partner of Scottish Rugby ahead of the 2015 RBS 6 Nations Championship which kicks off this weekend.This is part of an innovative health partnership, which will be in place for the next two years, with both the men’s and women’s teams. The agreements give Vitality a wide range of assets, from stadium TV advertising to money-can’t-buy experiences for its members. The partnerships are aimed at raising the profile of health insurance among Scottish Rugby fans and players alike.Rugby fans across Scotland and the world will see Vitality branding at BT Murrayfield. As part of the agreement, new and existing, Vitality members will also have the chance to win tickets and signed merchandise, as well as the opportunity to meet star players from both the men’s and women’s national rugby teams.Neville Koopowitz, CEO of Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. We are excited to be the new Official Wellness Partner of Scottish Rugby – our latest move in our goal of changing health insurance for good.”Dominic McKay, Scottish Rugby’s Director of Commercial Operations, Communications and Public Affairs said;Vitality partners Scottish Rugby at a very exciting time. We are enjoying fantastic support from fans who are really backing the team going into the RBS 6 Nations, at the start of this Rugby World Cup year. Scottish Rugby has a strong and growing family of commercial partners and we are delighted to welcome Vitality into our business.”Seeking to grow awareness of the brand within the UK whilst promoting the benefits of a healthy lifestyle, the move into rugby further strengthens Vitality’s position in top level sport. Vitality already partners with Arsenal FC, Liverpool FC, and Manchester City FC, as well as cricket Test Match Grounds across the UK.  The brand is the title sponsor of the Vitality Run Series and the ITU’s Vitality World Triathlon London.Speaking at BT Murrayfield, Scotland internationalist Sean Lamont said: “Sport and exercise can be fun and after a while it becomes quite addictive, even if you’re not a professional athlete. It’s fantastic that Vitality rewards you for being fit, especially on those days when you need a bit more motivation.”Vitality’s latest partnerships announcement follows the company’s successful re-brand from PruHealth and PruProtect.As well as discounted gym membership and half price health screens, Vitality rewards members for taking steps to improve their health through a range of partners delivering a number of benefits from cashback on holidays, to vouchers for sports kit, to cinema tickets.For further information about the individual partnerships visit vitality.co.uk.