Caledonia Best commits to Scottish Rugby with new deal

Scottish Rugby has renewed its partnership with Caledonia Best today (November 25), the Scottish smooth ale from Tennent Caledonian, for a further three years.The deal will see Caledonia Best continue in its role as official beer to the Scotland national team, Edinburgh Rugby and Glasgow Warriors until November 2018.The agreement marks a significant increase in investment and will take Caledonia Best’s contribution to rugby over the course of the partnership into seven figures.As well as continuing to enhance the Scottish Ruby fan experience via innovative promotions and match-day activity, Caledonia Best will seek to develop their support of the grassroots club game in Scotland.To celebrate the announcement, Caledonia Best has pledged to subsidise travel for over 1000 Glasgow and Edinburgh fans around the hotly anticipated 1872 Scottish Cup derby.The festive double-header will see many stars of Scotland’s World Cup campaign come head-to-head as Edinburgh defend the trophy they won last season.With travel options limited due to festive timetables, Caledonia Best is stepping in to offer away fans subsidised travel to the fixtures.Tickets for bus travel to either match will be priced at£8.72 and will be on sale via www.eticketing.co.uk/scottishrugby. Dominic McKay, Scottish Rugby’s Chief Operating Officer, added:We are delighted to renew our relationship with Caledonia Best and continue our great partnership. We’ve been able to do some really fun initiatives with them, such as the ‘Best seat in the House’ which let fans sit next to the team dugout at international matches at BT Murrayfield.The travel offer to the 1872 Scottish Cup matches is a fantastic gesture to fans which will make these derby matches even more enjoyable. We look forward to working on similar projects with the Caledonia Best team in the coming months.”Alastair Campbell, Managing Director for Tennent Caledonian Breweries commented: “We are delighted to renew our partnership with Scottish Rugby, which continues to support the development of the sport, here in Scotland. With the recent performance of the national team at the Rugby World Cup, Glasgow Warriors becoming the first Scottish pro team to win a major piece of silverware and Edinburgh reaching a showcase European final, Scottish rugby is certainly on the up and we’re very excited for what the next chapter might bring.We will continue to collaborate with Scottish Rugby to enhance the match-day experience for rugby fans, whether at BT Murrayfield or Scotstoun, a perfect example being our subsidised travel for fans around the 1872 Scottish Cup. We are also committed to speaking to clubs across the country to support the grassroots of the game in Scotland and continue to explore ways to contribute to the wider rugby community”The partnership extension will see Tennent Caledonian’s other flagship brands: Tennent’s Lager; Black T and Magners Ice Cold continue to be poured at BT Murrayfield and Scotstoun.