Rhona Lloyd backs ‘Strong Bodies, Strong Minds’ campaign ahead of Women’s Rugby World Cup England 2025

EDINBURGH, SCOTLAND - JULY 28: Rhona Lloyd during a Scottish Women's Rugby World Cup headshot session at the Marriot Hotel, on July 28, 2025, in Edinburgh, Scotland. (Photo by Craig Williamson / SNS Group)

The campaign forms part of the tournament’s commitment to empower real change, as RWC 2025 sets out to celebrate that girls belong in sport, women belong in their chosen career and women and girls belong in rugby.
In the UK, young girls are dropping out of sport at alarming rates, with over one million girls disengaging from sport after primary school with body confidence being one of the key reasons why.

Strong Bodies, Strong Minds will use the tournament’s platform to spark a conversation about body confidence and celebrate the diverse and strong bodies women’s rugby exemplifies. The aim of the campaign is to encourage more girls to see sport as a place for them, on or off the field and a place where they feel they belong.

Fans and players alike are invited to connect with the campaign using the hashtags: #StrongBodiesStrongMinds #WhereWeBelong #RWC2025

Rhona Lloyd

Scotland winger Rhona Lloyd has joined the campaign as an ambassador, and works tirelessly to use her platform to challenge people’s perceptions on strength and beauty.

“I play a physical sport. You need to have some muscle behind you so it’s getting over that mental block and embracing that.

“Now being strong is really cool. I want to be that role model that I didn’t have.”