Six Nations and Guinness agree groundbreaking partnership

LONDON, ENGLAND - FEBRUARY 04: Scotland's Duhan van der Merwe scores his side's second try during a Guinness Six Nations match between England and Scotland at Twickenham Stadium, on February 04, 2023, in London, England. (Photo by Craig Williamson / SNS Group)

The expansion of the iconic partnership reflects a shared ambition to continue to build both events into the most valued and respected Championships in world sport, offering the widest possible appeal for a global audience.

Guinness became the very first partner of the Women’s Six Nations in 2019, at the same time as their Title Partnership of the men’s Championship began. Guinness’ new Title Partnership with the Women’s Six Nations confirms the brand as one of the world’s biggest supporters of women’s rugby.

Guinness’ Title Partnership of Women’s Six Nations is a representation of its commitment to create a better society through diversity and inclusion, as part of Diageo’s Society 2030: Spirit of Progress agenda.

As the greatest annual international rugby competition, the Guinness Men’s Six Nations continues to grow, with players and fans joined in anticipating its arrival and savouring the blockbuster entertainment it delivers.

Commenting on the new partnership with Guinness, Tom Harrison, CEO of Six Nations Rugby, said: “Guinness and the Six Nations have become synonymous, and everyone involved in the partnership, including our unions, is truly excited to continue our work together for many more years.

“This is a defining moment for rugby, with huge potential on the horizon and a genuine opportunity to widen the audience for the sport, to help secure its future.

“The women’s game is the biggest growth engine for rugby, and through this partnership, Guinness will help accelerate this.”