From city to stadium: Fans set for an exciting matchday experience

EDINBURGH, SCOTLAND - NOVEMBER 01: A general view as the sides line up on the field during a Quilter Nations Series match between Scotland and the USA at Scottish Gas Murrayfield, on November 01, 2025, in Edinburgh, Scotland. (Photo by Ross MacDonald / SNS Group)

From the journey through Edinburgh city centre to taking their seats at Scottish Gas Murrayfield, fans attending today’s Scotland v New Zealand match will notice several visible changes to their matchday experience as the Quilter Nations Series continues.

St Andrew Square has been transformed with a photographic display celebrating Murrayfield’s 100-year history, as Scottish Rugby continues to mark the centenary of the national stadium. The popular walk to the stadium along the Murrayfield Mile, from Haymarket to Roseburn, will also be brought to life with Scottish Rugby branding to help build the pre-match atmosphere.

The fan village will open three hours before kick-off, giving supporters plenty of time to enjoy the live entertainment and wide range of food and drink on offer.

Inside the stadium, a series of phased improvements have been made to enhance both safety and comfort. These include upgraded emergency escape lighting across all vomitories, new stair nosing in key areas, and an increased provision of women’s toilets in the East Stand. The latter being part of a phased series of works improving toilet facilities for women and girls.

Following a successful trial during the Guinness Six Nations, a new water supply system is also being introduced in the coming weeks. This will help reduce pressure on facilities during high demand moments such as pre-kick-off and half-time.

A new addition is the Kit Store Bar, located on the Upper West concourse. Fans can enjoy a pint in the Centenary branded cups, escape the elements, and soak up the atmosphere in the bar set beneath the stadium seats.

The most visible change will be seen from the stands. The pitch has been repositioned to improve sightlines in the East Stand. It is now framed with a blue surround with a Scottish Rugby logo adorning the tunnel mouth.

Olaf Gueldner, Scottish Rugby Chief Customer Officer, said: “We are so excited that international rugby is back at Scottish Gas Murrayfield. It has been great welcoming our fans back and for everyone to enjoy the fantastic matchday atmosphere we are renowned for.

“Beyond Health, safety and security as our top priority for all major events that we host, these developments reflect our ongoing focus on improving the customer experience for all of our fans who come to Scottish Gas Murrayfield to not only see world-class rugby but to enjoy all-day entertainment and one of the most electrifying atmospheres in rugby.

“I am especially delighted with the addition of the new Kit Store Bar, which gives a nod to the operational elements of the stadium, as well as giving our fans another great space to relax and connect pre and post-match.

“We also have some other exciting new hospitality spaces to reveal soon. As we celebrate Murrayfield’s centenary, it’s important to honour our heritage and these new hospitality suites do exactly that.”